The Foundation of Marketing 101 - Make it Relevant

Posted by Karen McNeill on October 06, 2014 @ 10 : 45 AM

I heard a speaker today who informed us that we should be interested in 4th grade reading scores because it will impact the pocketbook of all of us.  Really?

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Topics: Relevant Content, Inbound Marketing, Communications, Marketing

Inbound Marketing: What Was Old is New Again

Posted by Karen McNeill on September 01, 2014 @ 04 : 35 PM

I was talking with a former neighbor who is under 40 and recently moved to Toronto.  She raved about being able to walk everywhere and rarely drives for her day-to-day needs.  “It’s a progressive city,” she said, “where I walk just about everywhere.” 

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Topics: Relevant Content, Inbound Marketing, Communications

Social Media Update - Taking a Break from Facebook

Posted by Karen McNeill on August 04, 2014 @ 12 : 41 PM

New research shows that two-thirds of online American adults are Facebook users, making it the dominant social networking site in this country, above Twitter and LinkedIn. But new findings from the Pew Research Center’s Internet & American Life Project reveal some interesting insights about the Facebook population, including the fact that 61% of current Facebook users say that at one time or another in the past they have voluntarily taken a break from using Facebook for several weeks or more.

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Topics: Inbound Marketing, Social Media, Website Content, Communications, Marketing

Social Media Analysis: The Quiet Rise of Google+

Posted by Karen McNeill on May 05, 2014 @ 11 : 02 AM

A new report from U.K.-based TrendStream says Google+ will soon be the second-largest social media platform globally.

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Topics: Relevant Content, Inbound Marketing, Social Media, Internet Content, Communications

Communications Spotlight - The State of the Media 2013

Posted by Karen McNeill on April 07, 2014 @ 02 : 19 PM

 My brother has spent more than 20 years abroad in war zones working to set up new governments, social services, transportation infrastructure, and education and medical care systems. He knows the warlord mentality first hand.

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Topics: Relevant Content, Inbound Marketing, Social Media, Website Content, Internet Content, Communications, Marketing, Reading