I heard a speaker today who informed us that we should be interested in 4th grade reading scores because it will impact the pocketbook of all of us. Really?
He went on to say that in our state, 40% of all 4th grade students are below the standardized reading level, and that this is going to turn into a big price tag in less than 10 years. He got our attention and many puzzled looks. Apparently, there is a direct correlation between 4th grade reading levels and projecting how many people will end up in prison. So much so, that this state – and others – use this percentage to project the number and size of prisons that will be needed when these young men and women turn into adults.
It’s sad but true that when something taps into our finances, it suddenly has a way of getting our attention. It becomes instantly relevant.
The gentleman was a good presenter because he connected the dots with relevance and why we should be interested in his message. And that is exactly what good marketing does.
Did you know that the average person spends only a few seconds on a page before clicking onto what they are interested in, or leaving your home page? Only a few seconds. That’s not much time. But, how many times have you found yourself going through a site and you are surprised to learn that 30 minutes has just passed. You were engaged because they had content that kept you reading and searching.
In the world of inbound marketing, we call that “give to get”. The company gives desired information in order to get the person to engage. Depending on your company, that information could be photos, tips, white papers, blogs, charts, schedules, directions, catalogs and a lot of other subject matter. It could be placing an order online, supporting a retail customer or establishing a qualified lead for your sales team that could reap rewards in the near future or lay the foundation for future business.
What you may not know, is that our technology can help you fine tune that information and show you what OTHER information your customers or consumers are interested in that you may not be providing. With the push of a button, we can tell what words attract people to the site and the subject matter across all social media and your website that people spend the most time on. We can even do some competitive intelligence to find out similar information about your competition. You just have to have the right technology and know how to interpret the data.
If you are not using inbound marketing techniques, check it out on our website, http://www.mcneillcommunications.com/hubspot/ Do you find it interesting?
