The next time you’re part of any conversation that concerns marketing, try mentioning newspapers and watch the reaction. In this age when social media is king, you’re likely to receive looks that convey disbelief … possibly even pity. (“What a marketing dinosaur,” the glances seem to say.) Print media – which includes newspapers, magazines, newsletters and catalogs – is part of what is now categorized as legacy media, and the general opinion is that print is dying – or is already dead.
Smart and effective marketing decisions are based on facts, not on opinions. Several attributes make newspapers a viable option, regardless of the appeal of newer media.
